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GN Group
AI Powered Engineering Solutions at Enterprise Scale

GN Group specializes in cutting-edge intelligent solutions for hearing, audio, video, and gaming, aimed at bringing people closer together. Our work is inspired by individuals and fueled by innovation, as we strive to create technologies that enrich the customer experience on multiple GN’s internal and external portals. Virtual Force (VF) is proud to collaborate with GN as their technology partner, providing support for numerous projects with a substantial team of experts.

Bringing People Closer

Challenge:

GN’s primary challenge revolves around their middleware, particularly the Data Hubs and Activation system, with the web application being a relatively small component. Additionally, they are focused on the ambitious task of developing a cutting-edge recommendation engine using advanced AI and ML techniques.

Solution:

Virtual Force’s team worked on developing recommendation engines for GN Jabra and the Datahub Activation platform. The recommendation engine we have developed comprises three key components: The Product-to-Product Recommendations – this feature utilizes sales trends to suggest products to new customers. In the Customer-to-Product Recommendations, the engine constructs detailed user profiles based on product preferences to provide tailored recommendations. Lastly, the Configuration-to-Product Recommendations analyzes customer-specific needs and supported configurations to offer the most suitable product recommendations.

DataHubs and Activations Platform:

DataHubs, our central platform, serves as the backbone of the organization, offering scalable middleware for seamless integration with over a dozen diverse systems, such as Salesforce, Dynamics CRM, D365 F&O, Navision, Zendesk, Optimove, Pardot, and Tealium to name a few. This versatile solution for GN facilitates both periodic and real-time synchronization, playing a crucial role in ensuring smooth and efficient operations.

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