Produce Pay

Payment Portal for Agriculture

How Produce Pay Transformed Agriculture Payments

As a result of Virtual Force’s efforts, Produce Pay has become one of the leading Fintech companies dealing with the agricultural sector. As a testimonial to the product success, it recently raised $77 Mil in equity and debt financing to further scale its business. VF is engaged in ongoing efforts since the launch. It has greatly increased value for the organization including improved cash management, streamlining distribution channels, and superior shipment management. Since its launch, Produce Pay has managed cash flow exchange of produce goods worth over $150 million.

Produce Pay

Why Digitally Transform Agriculture Payments

Fresh produce farmers are the ones challenged the most by the limitation of cash intake. This limit can be debilitating and requires a step up from contemporary financial management solutions. They grow their produce, ship out their product and have to wait for the cash to return. This typically takes a little more than a month. Their needs, however, require them to have instant cash at hand to grow the next cycle to remain productive. Produce Pay needed a web-based portal where all of the financial management processes could be streamlined and centralized. This included, but was not limited to, a comprehensive dashboard, each for roles of investors, distributors and farmers. Furthermore, our development team had to come up with a connecting platform between distributors and farmers on priority as regular cashouts needed to take place between the two parties.

What Produce Pay Stands For

Produce Pay is a new financing solution that provides farmers, who grow fresh fruits and vegetables, with immediate access to liquidity and financing. Through this portal, farmers & distributors can connect, handle shipments and manage to finance for the shipments. 

Tech Solutions Provided by Virtual Force

  • Innovative Approach by VF Technical Team 
  • A Web-Based Portal with All Components of Lending Platform 
  • Comprehensive Dashboard for Investors, Farmers, and Distributors 

Some of the Features We Added

  • Investor Dashboards
  • Automated Investments


  • Buyback Guarantee
  • Statement Downloads
  • Feedback on the P2P platform

Virtual Force undertook the very challenging task of building our payment platform from scratch, head-on. We were faced with very tight time constraints, while working remotely and despite many challenges, VF managed to create an amazing end-product that far exceeded our expectations. The work ethic is superb, management impressive, and communication admirable. VF team is flexible and can think on their feet when on a bind.

Pablo Borquez

CoFounder | Produce Pay

Produce Pay